Duell starts change negotiations to improve efficiency

Duell starts change negotiations with the aim of improving operational efficiency by adapting operations and workloads to the current market situation. The aim of the efficiency measures, which will affect the Group's all 220 employees, is to achieve annual cost savings of approximately EUR 1 million, mainly in the financial year 2025.

It is estimated that around half of the cost savings to be achieved through the efficiency measures will come from redundant positions, restructuring and the development of operational models, and around half from other savings measures. The company also has the possibility to implement temporary layoffs.

The change negotiations will start on 9.10.2024 in Finland, Duell Bike-Center Oy, and Sweden, Duell AB, by applying local negotiation requirements with employee representatives and labour partners. The total estimated need for reductions across the Duell Group is up to 20 positions, including a maximum of 9 positions in Finland.

For additional information, please contact

Magnus Miemois, CEO
Duell Corporation
+358 50 558 1405
magnus.miemois@duell.eu

Pellervo Hämäläinen, Communications and IR Manager
Duell Corporation
+358 40 674 5257
pellervo.hamalainen@duell.eu 

Certified Advisor

Oaklins Merasco Oy
+358 9 312 9670 

Duell Corporation (Duell) is an import and wholesale company based in Mustasaari, Finland, established in 1983. Duell imports, manufactures, and sells products through an extensive distribution network in Europe covering approximately 8,500 dealers. The range of products includes around 150,000 items under more than 550 brands. The assortment covers spare parts and accessories for Motorcycling, Bicycling, ATVs/UTVs, Snowmobiling, Marine and Garden/Forest categories. Logistics centres are in Finland, Sweden, Netherlands, France, and the UK. Duell’s net sales in 2024 was EUR 125 million and it employs over 200 people. Duell’s shares are listed on the Nasdaq First North Growth Market Finland marketplace. www.duell.eu.