Kati Sulin appointed Chief Digital Officer at DNA

Kati Sulin will begin work in her new position as Chief Digital Officer at the turn of the year. She will report to Pekka Väisänen, Senior Vice President, Consumer Business.

Sulin will be responsible for constructing and managing DNA's online business. The key sectors are the development of online sales and digital marketing, improvement of self-service and utilisation of marketing automation and the social media.

Sulin has a long career in various positions in the digital operating environment. She will join DNA from the position of CEO at content management agency Head Office Finland, where she launched the international chain's operations in Finland. Before that, she was the head of online development at Fazer. Sulin chaired the Association of Finnish Advertisers' digital marketing group in 2012–2014. She is an experienced public speaker and lecturer, and the author of a book on digitalisation. She will become Board member of LocalTapiola Mutual Life Insurance Company in the beginning of next year.

“Digitalisation plays the key role in DNA's business development. The main focus will be on multi-channel sales, marketing and customer relationship management. We are thrilled to have Kati, an experienced and innovative expert in digital business, join DNA,” comments Pekka Väisänen, Senior Vice President, Consumer Business.

Further information:

Pekka Väisänen, Senior Vice President, Consumer Business, DNA Ltd, tel. +358 44 040 0168, pekka.vaisanen@dna.fi
DNA Corporate Communications, tel. +358 44 044 8000, viestinta@dna.fi
Kati Sulin, tel. +358 40 585 8488 / @kati_sulin