DNA and MTV to co-operate more closely - more programmes for C More subscribers

The entire vast content of the C More streaming service is now available to DNA’s C More channel package subscribers, without any additional charges. The content available for the subscriber is determined by the package they are subscribing to.

Customers will have access to an increasing amount of top-quality content that they can view anytime and anywhere. DNA’s C More subscribers can view the content of the C More streaming service in various ways: on a large TV screen at home through the DNA TV Hub or on a mobile device through the DNA TV application. Programmes can also be viewed on a computer at tv.dna.fi.

The offering includes thousands of hours of programmes every month – movies, series, documentaries and children’s programmes. The content includes an increasing amount of C More original productions that have their TV premieres in the C More streaming service. The major Finnish production this spring is the comedy series Sunnuntailounas, which will be shown starting from 29 March.

All content in the programme library will be available to the C More channel package subscribers without any additional charges.

“We are glad that DNA’s customers can now enjoy the entire content offering provided by C More. DNA is the largest cable operator and pay TV provider in Finland, so DNA’s customers form a significant group of new C More viewers,” says Johannes Leppänen, who heads MTV’s consumer business.

“The renewal provides DNA’s customers with the opportunity to enjoy the original C More series that premiere in the service. At the moment, the service provides the first seasons of the series Aallonmurtaja, which received a Venla award, and Onnela, the Finnish version of Solsidan. In addition, top sports moments such as live sports and recordings of live events are available in the C More streaming service. Front row seats will be available on C More when the F1 season starts on 25 March in Australia,” says Leppänen.

Easy with no separate log-in required

The use of the C More programme library has been made as easy as possible for DNA’s customers. When C More channel package subscribers select the C More programme library, they go directly to the C More streaming service – seamlessly and with no separate log-in or user ID required.

“For us, it is important that we can offer our customers all the top content of the C More programme library and the best possible user experience. Customers appreciate having all TV offering available for selection in one place – whether they view the content through the television networks or broadband,” says Mikko Saarentaus, Director at DNA’s Entertainment business.

“Using the C More programme library through the DNA TV Hub is an excellent example of the possibilities that Android TV has to offer. For us, developing the Hub was a strategic solution, with which we wanted to ensure an excellent customer experience and constantly expanding, high-quality services in co-operation with our competent and innovative partners,” Saarentaus continues.

The DNA TV Hub, which is based on the open Android TV ecosystem, combines top-quality TV channels and popular internet TV applications. TV channel broadcasts are received through either the antenna network, DNA’s cable network or as an IPTV service through broadband. The programme libraries, games and other content offering are accessed through the original service applications. In addition to C More, the DNA TV Hub also provides access to services such as MTV Katsomo, Ruutu, Yle, Areena and Netflix.

More information for the media:

Mikko Saarentaus, Director, Entertainment Business, DNA Plc, tel. +358 44 549 0374, mikko.saarentaus@dna.fi
Johannes Leppänen, Chief Digital Officer & SVP Consumer Business, MTV Oy, tel. +358 40 162 1761, johannes.leppanen@mtv.fi,

DNA Corporate Communications, tel. +358 44 044 8000, communications@dna.fi

BACKGROUND INFO:

What is C More, and highlights of the C More streaming service content
The C More product family is comprised of the streaming service (cmore.fi) and the C More channel packages: C More Total, C More Sport and C More. The core of C More is the streaming service that is directed to Finns and was launched in February 2017. C More gathers Hollywood movies, popular international series, interesting documentaries, new domestic series and Nordic favourites into one service. In Finland, in addition to its other diverse sports offering, C More is the only channel offering live broadcasts of all F1 races and ice hockey world championship matches – and children’s entertainment that is always dubbed or subtitled in Finnish. C More is investing in domestic drama, and the Finnish original C More series include, for example, Aallonmurtaja (season 1), Onnela (season 1), Alasti-klubi, Sunnuntailounas and the espionage thriller Ratamo – Isänmaan ystävät that will start in autumn 2018. For children, C More offers all seasons of the Moomins, and friends of TV series can enjoy series such as Cold Feet (seasons 6–7) and Modus (seasons 1–2). On C More, you can also enjoy your favourite programmes from MTV3, Sub and AVA without commercial breaks.

Research data
More and a wider range of TV content is being viewed. Last spring, DNA carried out a survey regarding the digital way of life. The survey revealed that the majority of Finns (57%) felt that it was important for them to be able to view TV content whenever they felt like it. Approximately half (46%) of the respondents felt that it was important that applications available for mobile devices could also be used on the big TV screen.

Links (pages are in Finnish)

• DNA TV: www.dna.fi/dnatv
• DNA’s programme libraries: www.dna.fi/tuki-dnatv#ohjelmakirjastot
• DNA’s C More programme library: www.dna.fi/dnatv/leffat-ja-sarjat#cmore-ohjelmakirjasto
• C More: www.cmore.fi 

DNA Plc is a Finnish telecommunications group providing high-quality voice, data and TV services for communication, entertainment and working. DNA is Finland's largest cable operator and the leading pay TV provider in both cable and terrestrial networks. For DNA, the key area for growth in corporate business is the new way of working, independent of time and place, facilitated by smart terminal devices, diverse communications services and rapid connections. In 2017, DNA recorded net sales of EUR 886 million and an operating profit of EUR 124 million. DNA has more than 3.9 million subscriptions in its fixed and mobile communications networks. The Group also includes DNA Store, Finland's largest retail chain selling mobile phones. DNA shares are listed on Nasdaq Helsinki Ltd. For further information, visit www.dna.fi or follow us on Twitter @DNA_fi and Facebook.

MTV Oy is Finland’s largest commercial television company, which provides Finns with news, entertainment and experiences 24/7. The roots of MTV go back to the first decades of television operations in Finland in the 1950s, and today its well-known free-to-air TV channels include MTV3, Sub, AVA and the free-of-charge MTV Katsomo. The company provides all of its pay TV content through the new C More product family, the core of which includes comprehensive sports offering, domestic and foreign series and movies for the entire family. The content of C More is available through a streaming service at the address www.cmore.fi and on pay TV channels. C More is a Nordic company, with MTV Oy managing its operations in Finland. The Swedish media company Bonnier AB is the owner of both MTV Oy and C More Entertainment, C More’s parent company.