MEDIA INVITATION: Futurice Promises a Legendary Car Race: AI Car ‘Markku.ai’ Drives against Kids and Businesspeople! Finland’s Biggest Industry Event MPD is also a ‘AI vs. Human Car Race’
Reminder, media invitation 31 May 2019
If someone is expecting Finland’s biggest industry event MPD to be just full of speeches and super correct industry influencers, they are very much mistaken. At the Tampere TähtiAreena on 4-6 June the race of driving domination between AI and humans is ongoing.
‘This year we have an exceptionally high-quality serving on the future of industry. We nevertheless wanted to bring onboard in addition to top-level speakers as concrete an example as possible on how technology, and namely artificial intelligence, change the world. ’AI vs. Human Car Race’ by Futurice is an excellent innovation and a guaranteed attraction – hopefully the queue to race won’t be too long’, says Harri Kulmala, CEO of the MPD’s main organizer DIMECC Ltd with a smile.
Futurice asks: Can you beat ‘Markku’ – or the kids?
‘We are excited that we as a MPD Partner can offer a completely different experience to the almost 1000 industry people taking part. AI is driving the remote-controlled Markku.ai car, which one can race either with lap times or get into action on the same track with another remote-controlled car. Many might have wondered how one would cope in such a race! MPD participants can now put themselves on the line and test their abilities against the AI’, Janne Roihu, Futurice Business Director rejoices.
Futurice, representing top expertise in digital service development, also brings a team of children to race the constantly learning Markku for the entire duration of the MPD. Hence businesspeople signing up as remote-controlled drivers had better be prepared that their automatically recorded lap times are competed ruthlessly not just by the AI, but also the kids’ performances.
‘This is a legendary car race, and I wouldn’t be too quick to bet on the adults to win. By the end of the MPD we will however know the truth, as the much anticipated results are published. At the same time, we kind of are finding out, who will own the future’, Roihu says with a grin.
The 32 square meter race area at the TähtiAreena can fit in a good-sized track, where ‘Markku’ and humans fight over superiority with their 30-40 cm long remote-controlled devices.
‘We are looking forward also to whether our VIP guests from all over the world dare to put themselves on the line as well. Many exciting moments are to be expected this year at the MPD’, CEO Kulmala states, willing himself as well to challenge both Markku.ai and the kids.
‘For better or worse’, Kulmala laughs.
MPD marks the way to industry’s future
In addition to the car race this MPD is particularly interesting. A record has already been reached in the number of both participants and partners. There are as many as 70 leading industry enterprises, research facilities and other expert organisations as partners. 1000 or so participants represent the top of Finnish and European industrial expertise, and guests are arriving from at least 23 different countries all over the world. The future of industry is fathomed with the main theme ecosystem economy.
Alongside top speakers MPD will culminate on Wednesday 5 June by the industry’s great idea competition MPIDEA. The world’s leading consultancy McKinsey & Company offers the MPIDEA winner a great chance for success in their Growth Accelarator Program. The competition is looking for new innovations to create jobs in Finland. DIMECC, the main organiser of the MPIDEA and the whole event, is Finland’s industry’s and research facilities’ innovation ecosystem.
The whole MPD programme can be found here: http://www.mpdays.com/
MPD’s strategic partners are:
ALSO Finland Ltd., Beckhoff Oy, Business Finland, DIMECC Ltd., Etteplan PLC, Fastems Ltd., Intelligent Industry, McKinsey & Company, Siemens Finland, Technology Industries of Finland, Tampere University, VTT, Wapice Ltd.
Further information:
Janne Roihu, Business Director, Futurice Ltd, +358 50 567 9544, janne.roihu@futurice.com
Harri Kulmala, CEO, DIMECC Ltd, +358 40 840 6380, harri.kulmala@dimecc.com
Media registration for MPD event, additional info for media, interview requests:
Jussi Seppälä, +358 50 529 4562, jussi.seppala@hopiasepat.fi, Janina Granholm, +358 40 934 8540, janina.granholm@hopiasepat.fi or Mikko Norros, +358 40 547 6280, mikko.norros@hopiasepat.fi
Follow on social media: #MPDAYS, #MPIDEA
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About MPD
Manufacturing Performance Days (MPD) on kansainvälinen huipputason B2B-tapahtuma, joka kokoaa yhteen liki tuhat digitaalisen ja valmistavan teollisuuden vaikuttajaa Suomesta ja ulkomailta. MPD 2019 järjestetään 4.-6.6.2019 Tähtiareenalla Tampereella.
Manufacturing Performance Days (MPD) is an international top level B2B summit bringing together nearly thousand influencers of manufacturing and digitalizing industry from Finland and abroad. MPD 2019 is organized on June 4-6 2019 at Tähtiareena in Tampere, Finland.
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