Affise Launches New Attribution Chain Technology to Measure Advertising Results
10.5.2021 12:00:00 EEST | Business Wire | Press release
Affise launched a new type of attribution chain technology to measure mobile advertising attribution without the previously required user device identifier for advertisers (IDFA). The removal of the IDFA results from Apple’s App Tracking Transparency (ATT) roll-out.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20210510005320/en/
Affise New Attribution Chain Technology (Photo: Business Wire)
Initially expected in summer 2020 and later moved to 2021, the iOS14.5 release introduced the ATT policy, which from the moment of roll-out requires every app to get explicit permission from users to access their IDFA. In practical terms, requiring user opt-in eliminates the large part of data vital for end-user identification. Attribution platforms can no longer store and pass user information to an advertiser and back.
These terms leave advertisers with an insufficient amount of data to measure campaign performance and evaluate the efficiency of mobile ads. This could likely affect the efficiency of targeted ads and further decrease the revenue of app publishers.
To alleviate the impact and allow attribution and ad measurement, Apple introduced SKAdNetwork, a privacy-friendly method to measure mobile campaigns’ attribution on iOS apps. The other alternative supported by most MMPs is probabilistic attribution, which relies on the statistics and probability distribution of all the campaigns likely to have generated an install.
Affise announces privacy-enabled attribution chain to support redirects data transfer
Dmitrii Zotov, CTO of Affise, said: “The future of mobile attribution on iOS became the most debated issue and we got actively involved in implementing timely solutions that would allow advertisers and ad networks to attribute app installs. So far, we support both probabilistic attribution from all the MMPs and SKAdNetwork integration. Further, we want to ensure that conversion data will not be lost in a chain of attribution between publishers. Thus we release the privacy-enabled attribution chain, which helps determine conversion along the chain of publishers.”
Apple’s ATT policy may have severe implications on the whole industry, but user privacy is everything nowadays and we should expect major changes around this trend. Meanwhile, advertisers still need to measure conversions, work with traffic suppliers and correctly assign payouts, especially when working with multiple publishers in the chain. By losing the ability to correlate click and conversion, we also lose the ability to relay any past performance data to the publisher.
With MMPs’ restrictions to transfer data only at the source and sub-source level, Affise developed a solution that will support all redirect data transfer. The Affise attribution chain solution uses a particular format of integration macros to pass all the publisher’s data in a simple format.
The attribution chain method protects users’ privacy while ensuring a fair and accurate attribution process for advertising market players.
The macros include all the information needed by the network to determine campaign and traffic source. This means that multiple publishers in the attribution chain will have access to conversion data and will be able to successfully optimize their traffic, where advertisers can ensure the effectiveness of their performance campaigns.
About Affise
Affise is a partnership marketing platform for brands, advertisers and agencies to automate and scale their partner relations via all possible performance marketing channels: traditional affiliates, influencers, networks and agencies. The synergy of technology and the long standing experience allows Affise’s clients to make partnerships manageable and revenue predictable marketing channel. To learn more, visit www.affise.com.
To view this piece of content from cts.businesswire.com, please give your consent at the top of this page.
View source version on businesswire.com: https://www.businesswire.com/news/home/20210510005320/en/
Contact information
Yulia Dobyshuk
y.dobyshuk@affise.com
+45 42 44 67 83
About Business Wire
For more than 50 years, Business Wire has been the global leader in press release distribution and regulatory disclosure.
Subscribe to releases from Business Wire
Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from Business Wire
TREASoURcE Final Conference: 14 April 2026, Brussels – Circular Systemic Solutions: From Demos to Deployment31.3.2026 10:32:00 EEST | Press release
The EU-funded TREASoURcE project will present its key results and policy messages at the Final Conference on 14 April 2026 in Brussels, bringing together policymakers, industry representatives, researchers, cities and civil society actors from across Europe. The full-day conference focuses on how circular economy solutions can move from pilot projects to broader deployment. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260331360899/en/ Join us in Brussels for the TREASoURcE Final Conference on circular solutions. Over four years, TREASoURcE has developed and tested scalable circular solutions across three value chains: plastics, batteries, and biobased side and waste streams. From demonstrations to deployment: addressing Europe’s scaling challenge The final conference responds to one of the key challenges facing Europe’s circular transition: how to move beyond successful local demonstrations towards wider market uptake and
Thermochemical Energy Storage Leader Redoxblox Rebrands as Tempo31.3.2026 10:00:00 EEST | Press release
Redoxblox, a leader in thermochemical energy storage (TCES) on a mission to electrify the world with technology that shifts the power dynamic, today announced its rebrand to Tempo. The new identity marks the company’s transition from technology development to the commercial scaling of its breakthrough electrified heat platform. The rebrand, developed in partnership with renowned creative agency Red Antler, aligns Tempo’s strategic identity with its unique ability to meet the rigorous demands of heavy industry. The name Tempo is a nod to three core pillars of the company’s value proposition: Temperature leadership, the time-shifting of energy, and the pace of both continuous industrial heat delivery and rapid innovation. “As we move from technical validation toward large-scale commercial rollout, our brand must reflect the scale of the challenge we are solving,” said Pasquale Romano, CEO of Tempo. “Tempo represents our ability to deliver the extreme temperatures industry requires while
STV Group and Post-Quantum Successfully Trial World’s First Quantum-Resilient Drones31.3.2026 10:00:00 EEST | Press release
STV Group a.s., a European defence technology integrator with platforms deployed in Ukraine and allied theatres, and Post-Quantum, the UK cybersecurity company, today announced successful testing of the world’s first quantum-safe drones for active deployment across allied theatres. As allied nations adapt to warfighting defined by autonomous systems and drones, the ability to futureproof secure communications between drones and their operators is of paramount importance. Drone swarms procured today may be stored and deployed in future operations years later. This dynamic requires drones manufactured today incorporate encryption that’s resistant to attack by both classical and quantum computers. The collaboration combines STV’s combat-tested unmanned systems and command-and-control infrastructure with Post-Quantum’s patented post-quantum cryptography and secure radio technologies. The two companies have now successfully trialled the new approach at STV’s weapons testing facility in the
Schneider Electric Joins Thread Group Board of Directors31.3.2026 10:00:00 EEST | Press release
The Thread Group, an industry alliance addressing IoT convergence, security, power, and architecture challenges, today announced that Schneider Electric has joined its Board of Directors. A member of the Thread Group since 2015, Schneider Electric will take a more active role in shaping the future of the Thread wireless networking protocol moving forward. This addition comes at a pivotal time for the organization, with Thread recently surpassing 1000 consumer products, and as we continue to see expansion into commercial markets. Thread 1.4 delivers significant benefits for commercial and industrial applications, including seamless communication, enhanced reliability, and performance in expansive IoT deployments. "The entire Thread Group will benefit from Schneider Electric’s deeper engagement in our efforts," said Vividh Siddha, President of Thread Group. "A dedicated member for more than a decade, their expertise in energy management and building automation is invaluable, especially a
Allshares Acquires Technology Company Amalia to Accelerate Innovation in Ownership and Incentive Management31.3.2026 10:00:00 EEST | Press release
Allshares, a global equity and ownership management platform, today announced the acquisition of Amalia, a France-based company specializing in sales commission and performance management software. The acquisition strengthens Allshares' platform, adding a sophisticated, rules-based engine that expands and enhances its end-to-end ownership offering. Founded in 2020, Amalia was built technology-first. Its software is centered on a powerful rules engine that enables intuitive compensation plan design, giving organizations the flexibility to model incentive structures in a fully self-service environment, unlocking new possibilities for incentive management at scale. Supporting more than 40 organizations, including Nespresso, TheFork, and Rakuten, Amalia provides real-time visibility into performance and incentive data, enabling companies to operate complex compensation programs with greater control and efficiency. “From day one, our focus has been to bring clarity to performance-based comp
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.
Visit our pressroom