DNA won the Finnish Quality Award
DNA won the Finnish Quality Award in recognition of excellence and building sustainable competitiveness. The award criteria state that DNA’s particular strengths are customer focus and the ability to lead strategy from the top level to practical objectives and good results.

The Finnish Quality Association’s Quality Award is a recognition of excellence and sustainable competitiveness. The Quality Award is based on a thorough evaluation of the organization’s operations by an independent expert group using the international EFQM model (European Foundation for Quality Management).
“In the comprehensive quality assessment covering the entire business, DNA’s operational quality level and performance were thoroughly examined. The evaluation team stated in their evaluations that DNA is a strongly value-driven company, where the staff is committed to the company’s values and the values - fast, straightforward, and brave, are widely visible in the operations,” says DNA’s CEO Jussi Tolvanen.
The recognition is based on a comprehensive quality assessment
“In the evaluation, dozens of people are interviewed and the organization’s processes are studied, and it can be used to verify the level of the organization’s operations, which is then scored. Achieving a high score is only possible for a few organizations. The Quality Award is a recognition for the best organization in Finland, which has been able to implement its strategy in a verifiably excellent way,” says Juha Ylä-Autio, CEO of the Finnish Quality Association.
“Continuous improvement of operations for the benefit of our customers is in our DNA. We are on a quality journey, and we are constantly working to achieve even better results. Thanks for this wonderful recognition goes to all DNA employees,” continues Jussi Tolvanen.
Reasoning of the Quality Award Evaluation Team
The evaluation team states in their reasoning that DNA’s particular strengths are customer focus and the ability to lead strategy from the top level to practical objectives in everyday actions and further to results. In addition, DNA’s organizational culture was convincing. Three values - fast, brave, straightforward - are present in the thinking and actions of DNA employees. Values are visible in the treatment of both customers and employees. DNA is an excellent example of the intertwining of the three basic pillars of the EFQM model, namely direction, action, and results. The company was awarded the Finnish Quality Award, a certificate of honor signed by President Sauli Niinistö, and a cash prize of 10,000 euros granted by the Finnish Fair Foundation.
Further information:
CEO Jussi Tolvanen, DNA Plc, tel. +358 (0)44 044 1000, jussi.tolvanen@dna.fi
DNA Corporate Communications, tel. +358 (0)44 044 8000, communications@dna.fi
DNA is one of the leading telecommunications companies in Finland. Our purpose is to connect you to what matters most. We offer connections, services and devices for homes and workplaces, contributing to the digitalisation of society. Already for years, DNA customers have been among the world leaders in mobile data usage. DNA has about 3.6 million subscriptions in its fixed and mobile communications networks. The company has been awarded numerous times as an excellent employer and family-friendly workplace. In 2022, our total revenue was EUR 997 million and we employ about 1,700 people around Finland. DNA is a part of Telenor Group, a leading telecommunications company across the Nordics. More information: www.dna.fi, X @DNA_fi, Facebook @DNA.fi and LinkedIn @DNA-Oyj.
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