Suomen Kiinteistönvälittäjät ry

SKVL housing market forecast: Supply has increased significantly in the housing market – now is the right time to buy

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The results of the Finnish Real Estate Agents' summer and early autumn housing market forecast have been published. "I'd say it's like Star Wars movie episode IV "A New Hope." In housing sales, hope is raised and homebuyers, and especially sellers, are on the move, but there is still a long way to go before the situation returns to normal. The rollercoaster-like movement of demand and prices that has continued for four years is still levelling off," comments Jussi Mannerberg, CEO of SKVL.

Supply has increased dramatically and sellers' motivation is high.
Supply has increased dramatically and sellers' motivation is high.

Consumers' purchase intentions have risen clearly – sellers are also motivated

Statistics Finland' s consumer confidence and intention to buy a dwelling within 12 months, published last week, have risen clearly already in May and June. "This is a clear sign that things are now starting to happen in housing sales. However, you should not believe in any tsunami, but in the fact that trade will start to be more stable, and prices will no longer fall," SKVL's Mannerberg continues.

SKVL's sellers' willingness to sell indicator has risen strongly and the buyers' willingness to buy indicator has remained at a good level but did not increase clearly from the previous quarter. This situation has led to a marked increase in supply. "Buyers have a lot of choice, which in part makes trading somewhat slower and options are weighed for a long time," comments Mannerberg. It has been a quiet spring in some parts of Finland, but most brokers report some improvement in demand. With supply currently exceeding demand, no major upward or downward movements in prices are to be expected.

The impact of the interest rate cut has so far been mild

The much-anticipated ECB 0.25 % downward interest rate decision on June 6 had a very mild impact on buyer behavior. About 73 % of brokers did not notice any change or even saw a slight decrease in buyer movement. However, around 27 % of brokers noticed some increased interest. The Euribor 12-month interest rate has hardly moved since the interest rate decision, but the 3-month rate has quickly fallen to the same level as the 12-month rate.

Increased number of investors

The number of investor buyers has also risen to about 16 % of buyers. About a third of investor buyers are institutional investors. 

Currently, about 12 % of home buyers are buying their first home. About 37 % of those buying for themselves are one-person households and families account for about 63 % of buyers.

The biggest area of interest in the market is still newer detached houses and terraced houses in good condition

Detached houses built in the 2000s during the summer season and older houses that have been renovated are most in demand. In terraced houses, newer ones are also the most interesting, and the long-standing trend of having one's own yard is still popular. The purchase of a house in need of renovation is hindered, especially in smaller towns, by the low collateral value in the bank's loan decisions. The strict stance of some banks on older properties suitable as collateral clearly slows down housing sales in smaller localities, even though market prices are low.

Rental apartments

There are no major changes in the rental housing market, but in some cities, students are already looking for good alternatives due to the declining supply. Once student places have been cleared, the demand for small rental apartments is at its best, and demand is strong in university towns. The large supply in most places keeps the rent level unchanged in both small and large apartments. Larger rental apartments are more sought after and their supply is less.

Holiday homes

Holiday home sales are now moderate but have returned to pre-corona volumes. Traditional cottage areas are the strongest, and now the ratio of price and quality level is clearly more attractive than in the past four years. The supply and demand for cottages has also remained at a good level in northern resorts, where even exceptionally valuable holiday homes have been sold. Frequent heatwaves in southern Europe increase interest in buying a holiday home in Finland among foreign buyers.

Forest

The demand for forests is high. The price of forest has levelled off, which has increased the interest of private buyers. In addition, the price of wood has remained high. Many investors also seek to diversify their investments and buy forests.

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Supply has increased dramatically and sellers' motivation is high.
Supply has increased dramatically and sellers' motivation is high.
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Willingness to buy has remained at a high level, no change from the previous ones during 2024.
Willingness to buy has remained at a high level, no change from the previous ones during 2024.
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Consumers' intentions to buy a dwelling within 12 months have risen clearly in May and June 2024.
Consumers' intentions to buy a dwelling within 12 months have risen clearly in May and June 2024.
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Single-family houses in the 2000s are most in demand relative to supply.
Single-family houses in the 2000s are most in demand relative to supply.
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The wide supply of studios and two-room apartments prevents prices from rising.
The wide supply of studios and two-room apartments prevents prices from rising.
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The demand for larger apartments in blocks of flats is recovering, but prices are not yet rising.
The demand for larger apartments in blocks of flats is recovering, but prices are not yet rising.
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Demand for terraced houses strong, but no increase in prices in sight.
Demand for terraced houses strong, but no increase in prices in sight.
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Prices of single-family houses in the 2000s are already rising slightly.
Prices of single-family houses in the 2000s are already rising slightly.
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Prices of older single-family houses are still falling slightly. There is a lot on offer.
Prices of older single-family houses are still falling slightly. There is a lot on offer.
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The wide supply of small rental apartments prevents the rise.
The wide supply of small rental apartments prevents the rise.
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Rents of large rental dwellings rose slightly in some places.
Rents of large rental dwellings rose slightly in some places.
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The prices of new properties are still falling due to poor demand.
The prices of new properties are still falling due to poor demand.
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The demand for small apartments in blocks of flats is slowly recovering and investors are on the move.
The demand for small apartments in blocks of flats is slowly recovering and investors are on the move.
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Demand for larger apartments in blocks of flats is recovering steadily.
Demand for larger apartments in blocks of flats is recovering steadily.
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The demand for terraced houses is strong.
The demand for terraced houses is strong.
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Demand for newer single-family houses from the 2000s is strong.
Demand for newer single-family houses from the 2000s is strong.
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Demand for older single-family homes is still calm, but with a slight recovery. Lots on offer.
Demand for older single-family homes is still calm, but with a slight recovery. Lots on offer.
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The demand for small rental apartments is recovering. Students are on the move.
The demand for small rental apartments is recovering. Students are on the move.
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Larger rental apartments are still of interest.
Larger rental apartments are still of interest.
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The demand for new properties is low, in some places recovering.
The demand for new properties is low, in some places recovering.
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The willingness to sell is strong all over Finland.
The willingness to sell is strong all over Finland.
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The willingness to buy is recovering, but in some places it is quieter.
The willingness to buy is recovering, but in some places it is quieter.
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The demand for single-family houses in the 2000s is steady throughout the country.
The demand for single-family houses in the 2000s is steady throughout the country.
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The demand for holiday homes is quieter than before.
The demand for holiday homes is quieter than before.
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The demand for larger rental apartments varies depending on the area.
The demand for larger rental apartments varies depending on the area.
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The % share of first-time homebuyers has risen compared to the early part of the year.
The % share of first-time homebuyers has risen compared to the early part of the year.
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The number of investor buyers is on the rise.
The number of investor buyers is on the rise.
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The impact of the European Central Bank's interest rate decision on buyers was mild.
The impact of the European Central Bank's interest rate decision on buyers was mild.
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Association of Finnish Real Estate Agents (SKVL)

Cooperation for a safe exchange of housing. SKVL member companies work throughout the country to promote reliable and fair real estate brokerage. We are Finland's oldest and largest housing sales network, with nearly 500 offices and more than 1700 local experts in housing sales.

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Latest releases from Suomen Kiinteistönvälittäjät ry

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SKVL's forecast for housing sales in 20258.1.2025 06:00:00 EET | Press release

Finland's largest and oldest 79-year-old network of private real estate agents SKVL published its first forecast for 2025. "The market picks up speed in the early part of the year after a quiet period typical at the turn of the year, and expectations towards spring are cautiously positive," comments Jussi Mannerberg, President and CEO of SKVL. "The worrying labor market situation in Finland, the geopolitical situation and the resulting uncertainty in consumer confidence, as well as uncertainty about access to finance, continue to make purchasing decisions," he continues. "However, now is a good time for both buyers and sellers to change apartments once the price development has levelled off and interest rates are starting to reach a reasonable level," Mannerberg emphasizes.

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