DNA still believes in freedom and responsibility – coming to the office is a choice, not an obligation
At DNA, the work culture is built in such a way that employees want to come to the office. DNA's new headquarters, opened on August 1, 2024, in Ilmalanlinna, was designed in collaboration with the staff to serve this purpose and the results speak for themselves – the utilization rate of the headquarters has increased by 20%

Interactions are important. This is also reflected in DNA's employee surveys, where the need for community has been emphasized in recent years. The main goal behind the design of DNA's new headquarters has been to enhance the employee experience. The aim was to create a communal and well-being-supportive meeting place where the staff genuinely want to gather.
"We’ve followed a specific philosophy for years: The most satisfied customers can only be achieved when employees are well. With the employee experience at the center, we began designing the new office together with our staff. This resulted in a space that prioritizes our employees’ wishes, including community and diverse work environment needs. We don’t impose or restrict – we believe that people want to come to an inspiring and wellness-supporting shared office," says Marko Rissanen, DNA’s SVP Human Resources.
DNA's new headquarters utilization rate has increased by 20% – and the new headquarters has received a lot of positive feedback
The new headquarters, called Ilmalanlinna, is full of life and activity. In August, there were concerns about whether DNA employees would embrace the new headquarters. The anticipation proved unnecessary, as the staff has found the new headquarters. The utilization rate of the new headquarters has increased by 20%. In addition to this excellent growth in utilization, the new facility has received a lot of positive feedback from the staff.
"Our new headquarters in Ilmalanlinna has received an excellent reception from the staff. Initial impressions included many 'wow' and 'this is great' comments. Some also admired how bright, cozy, and spacious the facilities are. The area referred to as the 'village' has particularly emerged as a highly appreciated part of the office. There, DNA employees meet, exchange ideas, and create new concepts, which promotes community and collaboration," says Mika Oja, DNA’s Chief Steward.
DNA invited the whole family to the housewarming – "I want to work at DNA already"
DNA also invited the families of DNA employees to the housewarming on September 14, where the whole family could explore the new facilities. It was especially meaningful for the children to see where their parents work. One child commented, "I want to work at DNA already." This was one of the best pieces of feedback we have received.
DNA's repeatedly awarded work culture is based on freedom and built on trust. We do not monitor, restrict, or obligate anyone. The counterbalance to freedom is responsibility – the responsibility to achieve goals in a way that employees and teams themselves see as best. We believe that our employees' well-being and sense of community are key to our success.
Read more: https://corporate.dna.fi/working-culture
For more information for the media:
Marko Rissanen, SVP Human Resources, DNA Plc, tel. +358 44 220 3230, marko.rissanen@dna.fi
Mika Oja, Chief Steward, DNA Plc, tel. +358 44 313 4130, mika.oja@dna.fi
DNA Communications, tel. +358 44 044 8000, communications@dna.fi
Images
DNA is one of the leading telecommunications companies in Finland. Our purpose is to connect you to what matters most. We offer connections, services and devices for homes and workplaces, contributing to the digitalisation of society. Already for years, DNA customers have been among the world leaders in mobile data usage. DNA has about 3.7 million subscriptions in its fixed and mobile communications networks. The company has been awarded numerous times as an excellent employer and family-friendly workplace. In 2023, our total revenues was EUR 1,067 million and we employed about 1,700 people around Finland. DNA is a part of Telenor Group, a leading telecommunications company across the Nordics. More information: www.dna.fi, X @DNA_fi, Facebook @DNA.fi and LinkedIn @DNA-Oyj.
Alternative languages
Subscribe to releases from DNA Oyj
Subscribe to all the latest releases from DNA Oyj by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from DNA Oyj
Ville Virtanen DNA:n strategiasta ja tekoälystä vastaavaksi johtajaksi ja johtoryhmän jäseneksi3.9.2025 09:00:00 EEST | Tiedote
DNA vahvistaa strategista ja teknologista osaamistaan nimittämällä Ville Virtasen strategiasta ja tekoälystä vastaavaksi johtajaksi sekä johtoryhmän jäseneksi 1. lokakuuta 2025 alkaen.
Ville Virtanen appointed DNA’s SVP, Strategy and AI, and member of Executive Management Team3.9.2025 09:00:00 EEST | Press release
DNA is strengthening its strategic and technological capabilities by appointing Ville Virtanen as SVP, Strategy and AI and member of the Executive Management Team, effective 1 October 2025.
DNA:n uusi tekoälybotti parantaa yritysten asiakaskokemusta1.9.2025 09:30:00 EEST | Tiedote
DNA Business Apuri on tekoälypohjainen työkalu, jolla yritykset voivat parantaa asiakaspalvelunsa tavoitettavuutta ja asiakaskokemustaan. DNA Business Apuri on luotettava ja tietoturvallinen tekoälybotti, joka on suunniteltu erityisesti Suomen markkinoille. Se auttaa varsinkin pieniä ja keskisuuria yrityksiä nostamaan asiakaskokemuksensa uudelle tasolle muun muassa automatisoimalla työläitä katalogihakuja, vastaamalla monimutkaisiin kyselyihin ja tarjoamalla palvelua myös niinä aikoihin, kun perinteinen asiakaspalvelu ei ole avoinna. Palvelu tulee DNA:n yritysasiakkaiden saataville 1.9.2025 lähtien.
DNA's new AI bot enhances customer experience for businesses1.9.2025 09:30:00 EEST | Press release
The DNA Business Apuri is an AI-based tool that allows companies to improve their customer service accessibility and overall customer experience. Designed specifically for the Finnish market, the DNA Business Apuri is a reliable and secure AI bot that helps especially small and medium-sized enterprises elevate their customer experience by automating tedious catalog searches, responding to complex inquiries, and providing service even when traditional customer support is closed. The service will be available to DNA's corporate customers starting September 1, 2025.
DNA:n elokuun 2025 myydyimmät puhelimet ja älykellot1.9.2025 08:00:00 EEST | Tiedote
Apple vei kärkipaikan sekä DNA:n kuluttaja- että yritysasiakkaiden myydyimpien puhelinten listalla iPhone 16 Pro 5G -mallillaan myös elokuussa. Applen pienikokoinen iPhone 13 mini nappasi puolestaan ensimmäisen sijan käytettyjen puhelinten listalla. Xploran lasten kellopuhelimet ottivat kärkisijat elokuun myydyimpien älykellojen listalla.
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.
Visit our pressroom