IDÉ House of Brands Introduces a New Collection of bluesign® PRODUCTS for B2B Sports and Leisure Brand, iwear

(Oslo, Norway) – IDÉ House of Brands, the largest privately-owned supplier of promotional products in the Nordics, proudly announces the launch of its first bluesign® PRODUCTs as part of the latest collection for their sports and leisure brand, iwear. IDÉ House of Brands is the first promotional products company in the world to be certified to produce bluesign® PRODUCTS and is excited to introduce the first iwear styles made from 100% bluesign® APPROVED fabrics.

Arriving with the Autumn/Winter 2024 collection, these will be the first iwear items to carry the prestigious bluesign® PRODUCT label. This achievement reinforces IDÉ’s leadership in the promotional product industry, showcasing their commitment to reducing environmental impact and ensuring product safety across their supply chain. For bluesign®, this launch represents a significant milestone in the industry's adoption of clean chemical management practices.

Lasse Lauritzen, Founder and Chairman of IDÉ House of Brands, expressed his pride in the company’s continued sustainability journey:

– We are committed to reducing our environmental impact and continuously improving our environmental performance as an integral part of our business strategy. Becoming a bluesign® SYSTEM PARTNER was a natural step forward in our sustainability efforts. Joining the bluesign® network gives us the tools and support to take full control of our supply chain in terms of environmental impact. It pushes us to set higher standards and increase product safety throughout our product selection. We’re thrilled to see many of our partners follow suit, and together, we’re setting a new benchmark for the entire industry.

Quote from Bluesign CEO, Daniel Rüfenacht:

– IDÉ House of Brands is setting a strong example of how companies can lead by action in the promotional products industry. By introducing bluesign® PRODUCTs and integrating bluesign® APPROVED fabrics into their iwear collection, they are demonstrating that responsible production and high-quality products can go hand-in-hand. We are proud to partner with IDÉ in their clean chemistry journey and look forward to continuing to support them as they set new standards in environmentally responsible manufacturing.

For more information about IDÉ’s sustainability work and their partnership with bluesign®, please visit IDÉ House of Brands - Read more about our sustainable business practice (idegroup.eu).

About IDÉ House of Brands
IDÉ House of Brands is the Nordic region's leading supplier of promotional products to the corporate market. IDÉ House of Brands has 37 years of experience in concept development, design, production, and logistics of promotional items, and delivers complete solutions within uniforms/workwear, gifts/internal strategies/HSE, campaigns and promotional products, event concepts, large formats, office supplies, and printed materials.

www.idegroup.eu / www.idegroup.no / www.idegroup.dk / www.idegroup.se / www.idegroup.is 

About iwear
iwear is a high quality B2B sports and leisure brand established by IDÉ back in 2007. The collection contains apparel and accessories meant for indoor and outdoor sport activities and casual lifestyle. iwear stands for sleek and simple design with high performance. Starting from A/W 2024 collection, all items will be produced from bluesign® APPROVED materials, carrying also a bluesign® PRODUCT label. This means that all new iwear articles are 100% clean and safe to wear items that have been produced responsibly with the least impact on the planet & people.

About bluesign®
The bluesign® SYSTEM is the solution for sustainable textile production. It eliminates harmful substances right from the start of the manufacturing process, and it sets and controls standards for environmentally friendly and safe production. This not only ensures that the final textile product meets very stringent consumer safety requirements worldwide but also gives the customer confidence in purchasing sustainable and safe-to-wear products. Since its founding in 2000, bluesign® has partnered with over 850 manufacturers, brands, and chemical suppliers worldwide, driving transformative change in the textile industry. Various well-known brands in the outdoor, sportswear and fashion industry partner with bluesign® and trust its extensive knowledge and services to collectively reduce the textile industry’s impact on people and the planet.

Bluesign is part of the $7-billion+ SGS family of companies. SGS is the world's leading testing, inspection, and certification company.