Bon Group Oy

Kalle Rovanperä and Fredman Capital to speed up Pro Restaurants Oy's growth leap - with the goal of building the largest privately owned restaurant company, Bon Group Oy

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Investment company Fredman Capital Oy and rally world champion Kalle Rovanperä have joined Pro Restaurants Oy yesterday through a directed share issue aimed at the company's owners. The new owners strengthen Pro Restaurants Oy's position in the restaurant industry and support the company's growth goals.Fredman Capital Oy is an investment company that specializes in supporting and developing growth companies.

From the left Ville Puustinen, Kalle Rovanperä, Peter Fredman and Mikko Rosendahl
From the left Ville Puustinen, Kalle Rovanperä, Peter Fredman and Mikko Rosendahl

From the left Ville Puustinen, Kalle Rovanperä, Peter Fredman and Mikko Rosendahl

"I am excited about this opportunity to join Pro Restaurants Oy's growth and development. The company's innovative approach and strong vision fit perfectly with our investment strategy. Through my board positions and in our family company, I have been able to work with top players in professional kitchens. Pro Restaurants has strong values ​​and a passion to work hard in an industry I love, as well as a strong will and hunger to grow. It appropriately challenges my own expertise and my role for our common future with Ville Puustinen, Mikko Rosendahl, Kalle and other owners," says Peter Fredman, CEO of Fredman Capital.

Kalle Rovanperä, the youngest rally world champion of all time, brings, as always, unique energy and visibility.

"I have always been interested in the restaurant industry, and this is a great opportunity to be part of creating something unique. I have been able to travel widely around the world and have gained valuable lessons and a good understanding of the restaurant world. Many great memories have been made in good restaurants around the world," says Rovanperä.

"I want to inspire young people to do useful and interesting things. The story of Pro Restaurants combines entrepreneurship, growth and development, i.e. many things that are important to me. I became interested in the company specifically because of the good atmosphere and goal-oriented, but people-centered way of doing things. I want to be involved in this company, which offers growth potential to young talents striving to advance in the field, whether it's a chef, a waiter, a DJ or a performing artist," says Rovanperä.

"We are very pleased to have Fredman Capital Oy and Kalle Rovanperä as part of our ownership base. For this clear phase of growth, we are also renewing our company's brand. In the future, our name will be Bon Group Oy. With the name change, we want to communicate tastiness, deliciousness and attractiveness, and to more clearly move away from odorless and tasteless restaurant experiences as a company to the level of ambition where only the best are. The skills of the new owners will be needed to support our growth. Peter's skills as a board professional and growth entrepreneur are undeniable and bring new zest to our board work. Kalle radiates good energy and he really has world-class contacts and visibility," says Bon Group Oy CEO Ville Puustinen.

According to Puustinen, the new owners were also inspired by Bon Group's core values: authenticity and joy, professionalism and community spirit.

"We want our company to grow so that all our employees can develop. Every new concept and restaurant is a new opportunity to grow. As entrepreneurs, we have a deep love for people. We genuinely care about our guests and each other. Nothing makes us happier than excellent service and bringing out the best in our team members. As a community of genuine professionals, we commit ourselves to responsible operations and to offering uncompromising quality in everything we do, thus creating unforgettable restaurant experiences for our customers. We have a tough team together."

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From the left Ville Puustinen, Mikko Rosendahl, Peter Fredman and Kalle Rovanperä
From the left Ville Puustinen, Mikko Rosendahl, Peter Fredman and Kalle Rovanperä
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Bon Group Oy

Bon Group Oy The story began in 2023, when the founders decided to change the restaurant industry from the inside and by doing things in a people-centered way and growing upstream faster than others in the same time. The company owns and operates several popular restaurants across Finland, including Piazza Tahko, Pehkubaari, Karhupub in Tahko, and Jumpru, Kaarlenholvi and Oluthuone Leskinen in Oulu. The company operates in university towns and top 5 tourist centers. In total, the group already includes 11 restaurants, catering operations, consulting operations and personnel leasing operations. The company's restaurants have 6000 customer seats, the company employs more than 100 employees, a total of approximately 11000 receipts are generated in the company's restaurants per week, and the company's restaurants already have approximately 50000 social media followers. By strengthening the company culture and investing in competence and competence development, the company ensures that the teams are ready to adapt to changes in the market, to give every day, instead of mandatory, to do his best for the customer and to drive the company growth goals.

The company was previously known as Pro Restaurants Oy, which at the end of the investment round also renewed its brand in November 2024 to Bon Group Oy. Bon Group Oy continues to implement its growth strategy by growing both organically and by buying well-known restaurants with positive cash flow into its portfolio. The company aims to become the largest privately owned restaurant company in Finland. The company's goal is to fivefold its current turnover level by 2033. http://www.bongroup.fi

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