Toneco and Rebl Group executed an AI-based marketing automation and publication solution in collaboration with Tokmanni. The solution revolutionizes in-store marketing and is already in pilot use within the Tokmanni chain.

This innovative solution integrates product and pricing data, along with other campaign details, directly from the client’s systems. The information is enriched, targeted, and processed into finalized audio spots for in-store playback. AI handles every step, from scriptwriting and voiceover production to creating the final advertisement. Automation ensures the content is published at the right time across Tokmanni’s stores. The system was developed in close collaboration with Tokmanni.

The global in-store media market is already valued at €135 billion, with an impressive growth rate of 25 % this year. Retailers worldwide are leveraging this trend to monetize in-store audiences more effectively and boost sales through precise point-of-sale (POS) marketing strategies.

Toneco Group’s CEO Paavo Mölsä states: "Retail media’s growth has opened new opportunities for the industry. Our AI-powered solution enhances the efficiency and precision of marketing, helping clients improve sales performance and diversify their communications. The collaboration with Tokmanni and Rebl Group has been rewarding, and we’re excited about the significant development steps ahead.

Tokmanni's Marketing Director Veli-Pekka Ääri sees technology as an integral part of the future of retail: “Competition in the retail sector is intense, and success requires increasingly precise and faster responses to consumer needs.  An AI solution that automates the advertising process and ensures the right products reach the right audience in real time is a significant step forward for us."

Rebl Group's Innovation and Development Director Miika Haavisto emphasizes the role of AI behind the innovation: "AI doesn’t just simplify routine tasks; it enables strategic marketing planning on a whole new level. This collaboration exemplifies how technology can revolutionize traditional models and create added value for both retailers and customers."

The AI-driven solution will be gradually implemented across Tokmanni’s locations starting early 2025. Toneco, Tokmanni, and Rebl Group will continue working together to develop solutions that meet the evolving needs of the retail industry in Finland and internationally.

Toneco is a Finnish group specializing in background music, audio production, and enhancing customer experience in commercial spaces. It was formed from the merger of the former Mood Media Finland Oy and the long-standing background music provider Audio Friends Oy (Audience First). With over 30 years of expertise in customer experience development and cutting-edge AI-assisted presentation technology, Toneco has become the leading player in its field in Finland. Its extensive experience provides insight across different eras, enabling a deep understanding of customer needs and delivering professional services to its clients. Toneco’s solutions are implemented in thousands of commercial spaces across various industries, both in Finland and internationally.

Tokmanni Group Corporation is one of the leading variety discount retailers in the Nordics. With over 6,000 retail professionals, the company makes everyday life and celebrations easier by offering a diverse and up-to-date selection of Nordic and international branded products, as well as other high-quality items, always at affordable prices in Finland, Sweden, and Denmark. With over 370 Tokmanni, Dollarstore, Big Dollar, Miny, Click Shoes, and Shoe House stores, as well as its online shops, the Tokmanni Group is always close and ready to serve its customers. In 2023, Tokmanni Group’s revenue was EUR 1,393 million and comparable EBIT amounted to EUR 99 million. Tokmanni Group Corporation’s shares are listed on Nasdaq Helsinki.

Why just be in the game when you can change it? We are Rebl Group, and we rebel for and with the good. Business models, supply chains, and sales channels are our platforms for revolutionary growth, a foundation for close collaboration and boundary-breaking insights that usher in a new era of customer satisfaction and business success. The cornerstones of our bold and convention-challenging group are digital, visibility, and print businesses. We are nearly 700 Rebles, and our innovative solutions are provided by Exove, RockOn, PunaMusta Coloro, PunaMusta Profilight, and PunaMusta. Our group's ongoing operations generated revenue of 116.2 million euros in 2023. We aim for sustainable growth, which is why we have set ambitious, science-based climate targets (SBT). It takes a REBL to start a REVLTION!