Event Report: "TOKYU KABUKICHO TOWER 2025 New Year's Eve" held as TOKYU KABUKICHO TOWER 's first New Year's Eve event across multiple floors

TOKYU KABUKICHO TOWER (hereinafter referred to as the "facility"), operated by TST Entertainment Inc. (Shinjuku-ku, Tokyo; President and CEO: Koichi Honda), provides entertainment content that can be enjoyed by a wide range of customers from both Japan and abroad, with the aim of transforming Kabukicho into a "global entertainment city."

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The "TOKYU KABUKICHO TOWER 2025 New Year's Eve" event was held from December 31, 2024 to January 1, 2025. The nightclub "ZEROTOKYO" featured London-based music producer SBTRKT, and the crowd enjoyed a grand start to the year 2025 with a world-class musical experience. Other events included DJ live performances and shows at "Shinjuku Kabuki Hall ‒ Kabuki Yokocho", a New Year's Eve traditional soba noodle menu, live viewing of a classic concert at a movie theater, and a countdown party at a hotel restaurant. Taking advantage of the unique characteristics of this hotel and entertainment complex, the entire facility offered a variety of non-verbal entertainment for guests to enjoy.

In addition, at the Kabukicho Cine City Plaza adjacent to the facility, a countdown was staged by linking ZEROTOKYO's DJ performance with an outdoor vision screen. As the new year approached, the countdown to midnight was displayed on the screen to kick off the celebration. The plaza was filled with the roar of approximately 5,000 people who welcomed 2025 in a lively atmosphere.

We will continue our efforts to deliver entertainment content that can be enjoyed by a wide variety of customers both in Japan and overseas.

There was great excitement inside TOKYU KABUKICHO TOWER even after the countdown!

Even after midnight, the venue was packed with people celebrating the New Year's holiday with performances by "KAWAII MONSTER PARTY" performers on the center stage of the 2nd floor of "Shinjuku Kabuki Hall ‒ Kabuki Yokocho". The performers invited the audience to join them on stage in a surprise performance as the excitement at the venue reached its peak. "namco TOKYO" on the 3rd floor held a special stage for "DEN-ON-BU," a dance music-themed character project, where DJs played anime and game songs. Not only fans of "DEN-ON-BU" from Japan but also visitors from all over the world gathered around the stage to enjoy the show. The entire facility was a New Year's Eve event that could be enjoyed by people of all nationalities.

Check here for images of the facility: https://www.instagram.com/tokyukabukichotower_official/

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