Klook Closes $100 Million Investment to Fuel Next Decade of Travel Experiences Growth
Klook, a leading platform for experiences and travel services in Asia, today announced US$100 million in funding led by the global growth investment firm Vitruvian Partners. The latest investment underscores continued confidence in Klook’s vision, market leadership, and operational excellence as the company accelerates its efforts to capture the fast-growing market of next generation travelers and deepen its reach across Asia Pacific.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250211163358/en/
Founded in 2014, Klook inspires and enables more moments of joy for travelers with curated quality experiences ranging from the biggest attractions to paragliding adventures, iconic museums to rich cultural tours, and other convenient local travel services across 2,700 destinations around the world. (Photo: Business Wire)
Marking its 10th anniversary in 2024, Klook has been instrumental in redefining how travelers discover and book in-destination experiences. The company has facilitated millions of seamless travel moments, empowered local businesses, and contributed US$7.2 billion in GDP and supported over 219,000 jobs in Asia Pacific1, reaffirming its pivotal role as a key economic engine in the region’s tourism sector.
“Over the past decade, Klook has established itself as the go-to platform for travel experiences in Asia Pacific, reimagining how travelers discover and connect with destinations. With the region set to remain the heartbeat of global tourism, Klook’s strong brand, extensive supply network, and deep local expertise position us to deliver even greater value to the next generation of experience-driven travelers across the world. We are excited to welcome Vitruvian on this journey,” said Ethan Lin, CEO and Co-Founder of Klook.
According to recent forecasts, international visitor arrivals in the region are expected to grow from 619 million in 2024 to 762 million by 20262, surpassing previous highs in 2019. This resurgence, coupled with evolving traveler behaviors—including a growing preference for experiences over material goods—positions Klook to capture significant market share as a trusted platform for experiences and services across the region.
The investment from Vitruvian Partners, known for backing high-growth, category-defining companies, brings a wealth of expertise and global perspective to Klook’s next phase of growth. With a strong track record of supporting travel innovators and scaling global businesses, Vitruvian’s partnership reinforces Klook’s ambition to expand its reach, and solidify its position as a category leader.
"We are thrilled to partner with Klook at this pivotal moment in its journey. Klook’s track record of innovation, commitment to customer experience, and deep market expertise make it uniquely positioned to lead the transformation of travel experiences in Asia Pacific. We believe Vitruvian's investment and its deep thematic expertise in the global travel experience market will help further drive Klook’s growth by strengthening its operational capabilities and expanding its reach," said Sophie Bower-Straziota, Partner at Vitruvian Partners.
The newly secured capital will drive Klook's next phase of growth and innovation. Through its expanded AI partnership with Google Cloud, the company plans to enhance customer experience, merchant operations, and internal productivity. Klook is also future-proofing the tourism sector through digital transformation and fostering community impact in collaboration with tourism boards across Asia-Pacific. A recent agreement with the Philippine Department of Tourism (DOT) exemplifies this approach, accelerating the digital transformation of the country’s tourism sector and improving access to authentic local experiences.
About Klook
Klook is a leading platform for experiences and travel services in Asia. We curate quality experiences ranging from attractions and tours to local transport and experiential stays, in over 2,700 destinations globally. Founded in 2014, we are here to inspire and enable more moments of joy for travelers anytime, anywhere.
About Vitruvian Partners
Vitruvian Partners is a global growth-focused investor with offices across London, Stockholm, Munich, Madrid, Luxembourg, Mumbai, Singapore, Shanghai, Miami, and San Francisco. Vitruvian focuses on dynamic situations characterized by rapid growth and change across asset-light industries. Vitruvian has c.$20bn of active funds which have backed many global winners and leaders in their sectors, including Just Eat, EasyPark, Skyscanner, Wise, Global-e, CFC, CRF Health, Civitatis, Darktrace, and Bitdefender. Further information can be found at www.vitruvianpartners.com
1Research by Oxford Economics dated November 2024
2 Pacific Asia Travel Association (PATA) Asia Pacific Visitor Forecasts 2024-2026 report
View source version on businesswire.com: https://www.businesswire.com/news/home/20250211163358/en/
Contacts
For media enquiries, please contact Klook:
press@klook.com
About Business Wire
For more than 50 years, Business Wire has been the global leader in press release distribution and regulatory disclosure.
www.businesswire.com
Subscribe to releases from Business Wire
Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from Business Wire
JT Group Recognized on CDP’s “Climate Change A List” For the 6th Consecutive Year12.2.2025 08:30:00 EET | Press release
Japan Tobacco Inc. (JT) (TSE: 2914) has been recognized for its leadership in corporate sustainability by the global environmental non-profit organization CDP, for the sixth year in a row. The JT Group is one of the companies to be included on the Climate Change A List, out of more than 24,800 companies participating in the 2024 CDP environmental disclosure program. The JT Group achieved a place on CDP's prestigious "A List" for tackling climate change for the sixth consecutive year. We believe that as nature, society, and people’s lives are intertwined, sustaining our ways of living, and the activities of corporate entities, will depend on the sustainability of the environment and societies in which we live. In pursuing the 4S model, JT Group’s management principle, and by realizing the JT Group Purpose, the Company ensures to contribute to the sustainability of the environment and society, through its commitment to working on the material issues identified. As a part of the ecosystem
Inaugural Dealroom and NATO Innovation Fund Report Reveals Record-Breaking Investing in Startups in European Defence, Security, and Resilience Sector12.2.2025 07:05:00 EET | Press release
Dealroom.co and the NATO Innovation Fund - a €1 billion VC (Venture Capital) backed by 24 NATO countries – published today their inaugural report on the state of Defence, Security and Resilience in Europe, revealing a record-breaking year for investing in this segment. This highlights the critical role that the sector is playing in maintaining Europe’s technological edge and sovereignty amidst a broader market downturn. Key findings from the report reveal: VC funding in the DSR (defence, security and resilience) sector is at an all-time high, reaching $5.2 billion in 2024. Overall, investing is up nearly 5x in the last six years. With companies in early and breakout stages driving this growth, a strong pipeline to scaling is expected in the coming years. DSR investing has increased by 30 percent over the past two years - the strongest growth among all VC deep tech segments. The segment has significantly outperformed the overall VC market, which witnessed a 45 percent decline in the sam
Esri Developer & Technology Summit Features Expanded Program to Reflect Growth of Geospatial Development12.2.2025 00:41:00 EET | Press release
On March 11, 2025, Esri, the global leader in geographic information system (GIS) technology, is hosting the Developer & Technology Summit in Palm Springs, California. Over the past 20 years, the event—formerly known as the Esri Developer Summit—has evolved significantly to support Esri’s growing user community of developers, system architects and admins, DevOps and security engineers, and builders. This year’s attendees can look forward to an expanded range of technical content covering the latest developer tools and IT implementations. Those attending this year’s conference will learn how to: Leverage the latest Esri SDKs, open-source libraries, and data services to build cutting-edge spatial solutions. Architect and manage enterprise GIS systems to be scalable, performant, and secure. Configure custom solutions and extend and automate systems using ArcGIS Maps SDKs, scripting, APIs, and ArcGIS Location Services. Integrate ArcGIS with other technologies, such as AI, across the enterp
ProAmpac Advances Recyclable Flexible and Fibre-Based Packaging at Packaging Innovations 202511.2.2025 23:03:00 EET | Press release
ProAmpac, a leader in flexible packaging and material science, will exhibit its latest recyclable and high-performance packaging solutions at Packaging Innovations 2025, taking place February 12–13 at the NEC Birmingham. Visitors can find ProAmpac at Booth L80, where the company will highlight its latest advancements in fibre-based packaging, recyclable films, and food-to-go solutions. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250211772764/en/ Hot Cabinet (Photo: Business Wire) "At ProAmpac, we are proud to lead the way in developing sustainable packaging solutions that meet the needs of both consumers and the environment. Our advancements in fibre-based and recyclable flexible packaging demonstrate our commitment to innovation and a circular economy," said Kristy Paulin, executive vice president of global marketing for ProAmpac. "We invite attendees to visit us at Booth L80 to explore these innovations firsthand and di
Lattice to Showcase Cutting-Edge Programmable Solutions at embedded world 202511.2.2025 23:00:00 EET | Press release
Lattice Semiconductor (NASDAQ: LSCC), the low power programmable leader, today announced its exhibition plan for embedded world 2025. The latest Lattice technology will be on full display throughout the tradeshow with expert-led conference sessions, in addition to a demo-filled booth display focused on Edge AI, connectivity, video, and security. Joined by a strong lineup of innovation partners, Lattice will showcase its latest advancements in FPGA solutions that enable engineers to innovate and accelerate their designs for Automotive, Industrial, and Security applications at the Edge. Who: Lattice Semiconductor What / When: Lattice Booth and Demo Showcase: March 11 – 13, Hall 4, Booth #528 Conference Sessions Mar 11 at 2:15 – 2:45 p.m. GMT+1 Session 6.1 (MIPI for Embedded Vision): “Machine Vision Processing of Event based Sensor with MIPI Interface on FPGAs” Mar 12 at 11 – 11:30 a.m. GMT+1 Session 1.13 (Cellular IoT): “Green FPGA: The Role of FPGA in Waveform Agnostics Radio Unit (RU)
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.
Visit our pressroom