Beating The Risks of Expanding Into Emerging Market IT Channels
For IT vendors, emerging markets are risky. Local regulations, cultural differences, local currencies, channel liquidity, and settling disputes complicate such plans. Fortunately, a new generation of channel finance solutions is smoothing the journey.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250314300371/en/
Boris Todorov, Executive Vice President of WeFi's Client Solutions Group
The emerging market growth trend
Emerging markets are becoming the engines powering global and regional trade, growing at an annual rate of 4.2% (IMF), versus 1.7% in mature economies, and contributing two-thirds to global growth.
India's heavy investments in its technology sector, China's focus on modern healthcare, Brazil's ambitions for green energy, and the rise of mobility among African countries—digital technology enables strong growth in emerging markets. Technology vendors are changing how they tap into those markets through supporting local IT channels.
"For decades, technology was sold through various hubs around the world, and the channel effectively stopped there," says Boris Todorov, Executive Vice President of WeFi's Client Solutions Group. "But what we have seen is that IT vendors have established onshore presence in several countries with the goal of developing local channel programmes."
Emerging Market Blues
However, establishing presences in emerging markets is hard, expensive, and risky to local complexities.
"Emerging markets bring several challenges, starting with import regulations, taxes, local currency risks including convertibility, legal risks, banking regulation, compliance, and credit risk. All of the listed areas are subject to changes, which can impact the other areas; hence the complexities and resources required," says Todorov.
Vendor channel programmes must accommodate and manage challenges like credit checks, legal agreements, currency fluctuations, negotiations around delivery and receivables, and disputes to reap expansion rewards. Yet, traditional channel finance companies often lack the scope or flexibility to help.
How Channel Finance Derisks Emerging Markets
A new generation of channel finance fintechs are filling this gap. For example, WeFi develops managed vendor channel programs that include legal contracts, easy access to credit, local currency management, buyer vetting, receivables forecasting, and even ensuring vendor customers have the connectivity to access these services.
"We address the issues inherent to different channel finance situations so that sellers and buyers can focus on their pure business," says Todorov. "Emerging market resellers are excited to join these managed channel programs because they can access longer terms and higher credit limits that can be calibrated with minimal usage of insurance or reseller collateral. Vendors and creditors vastly simplify their administration and oversight. For example, treasurers can use our platform data to predict future demand and potential payment delays accurately."
They combine human expertise supported by proprietary technologies such as WeFi's IZZI platform. These specialised platforms deliver innovative solutions that streamline channel finance processes, introduce new finance technologies, and facilitate complex deals and programs.
"In 2024, we have seen and financed a number of large-AI related deals, which have been split between developed and emerging markets, and which require longer terms, specific credit lines and structures which often take risk on the final customer," says Todorov. "The shift from traditional channel finance is continuing. Channel finance solution providers stay on top of these trends by working closely with their clients who require customised structured solutions."
END
For more information about WeFi Technology Group visit: https://wefitec.com/
View source version on businesswire.com: https://www.businesswire.com/news/home/20250314300371/en/
Contacts
Media: Victoria Lindsay | victoria@innocomm.co.za
About Business Wire
For more than 50 years, Business Wire has been the global leader in press release distribution and regulatory disclosure.
www.businesswire.com

Subscribe to releases from Business Wire
Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from Business Wire
Adara Ventures Announces First Close of €100M AV4 Fund, Targeting Cybersecurity, AI & Digital Infrastructure17.3.2025 12:03:00 EET | Press release
Adara Ventures, the European venture capital firm specialising in early-stage deep tech investments, today announced the first close of its fourth flagship fund, AV4, targeting €100 million in capital commitments. This new fund reinforces Adara’s commitment to delivering strong returns in strategic sectors, including cybersecurity, applied AI, digital infrastructure, hardware components, digital health, and space. “We are immensely proud to announce the successful first close of AV4,” said Nico Goulet, Founding Partner of Adara Ventures. “Over the past nine months, we have secured in excess of €140 million in commitments across our fourth-generation funds. Alongside AV4, this includes Adara Ventures Energy (AVE), our first Pan-European fund dedicated to energy transition technologies. In one of the most challenging fundraising environments of the past 20 years, our strong DPI record, disciplined investment strategy, and focused fund model make AV4 a compelling opportunity for our limit
Astronauts’ Health During Space Missions: Nichi BRITE and Neu REFIX Beta Glucans Could Benefit by Neutrophil-to-Lymphocyte Ratio, IL-6 Control, the Immune Biomarkers of Aging and Longevity17.3.2025 11:22:00 EET | Press release
Neutrophil to Lymphocyte ratio (NLR) is a critical biomarker of health of astronauts during space mission, and that of aging related illnesses, inflammaging, longevity and cancer prognosis. Oral consumption of AFO-202 strain of Aureobasidium pullulans produced Nichi BRITE and N-163 strain produced Neu REFIX together in pre-clinical and clinical studies having safely and beneficially modified NLR, are considered holding potential to help maintain astronauts health during space flight and also to bridge the gap between health span and life span by ‘Me-Byo’ phenomenon as published in Frontiers in Immunology while Neu REFIX standalone yielding enhanced dystrophin, an additional benefit that might help prevent muscle loss during space missions. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250316966059/en/ Astronauts during space missions, deep-sea researchers, high-altitude climbers, and workers exposed to radiation hazards, ar
Cineca to House Italy’s Most Powerful Quantum Computer IQM Radiance 5417.3.2025 11:04:00 EET | Press release
Italian supercomputing centre Cineca today announced an agreement with IQM Quantum Computers, a global leader in superconducting quantum computers, to deliver the most powerful quantum computer in Italy. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250317715500/en/ IQM Radiance 54-qubit superconducting quantum computer IQM Radiance quantum computer, powered by IQM’s 54-qubit quantum processing unit (QPU), will be installed in the fourth quarter of 2025. The quantum computer will be integrated into Leonardo, which is one of the world’s fastest supercomputers. This will mark a major technology and innovation milestone for Italy and the larger quantum ecosystem. The installation will also be the first on-premises quantum computer at Cineca, which further consolidates the institution’s position as a centre of excellence for scientific computing internationally and strengthens Italy’s position in quantum computing. IQM intends
Alipay+ Empowers New Growth Opportunities for Malaysian SMEs, Contributing More Than 80% of Inbound QR Payments via DuitNow17.3.2025 10:00:00 EET | Press release
In their first full year of partnership in 2024, Payments Network Malaysia Sdn Bhd (PayNet) and Ant International, a leading global digital payment, digitisation and financial technology provider, brought new economic opportunities to Malaysian SMEs, with Alipay+ making up more than 80 percent of cross-border inbound QR payments via DuitNow. In the peak travel season in December 2024, the partnership enabled 6 times growth in revenue for Malaysian merchants, compared to the same period in 2023. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250317987292/en/ Malaysian SMEs can connect with global customers via DuitNow QR and Alipay+ In October 2023, Alipay+, a unified wallet gateway with cross-border payment and digitisation services under Ant International, went live on DuitNow QR, enabling Malaysian SMEs to accept QR payments from international travellers. Today, the number of Alipay+ payment partners that can make payment
NTT DATA and CrowdStrike Expand Partnership to Strengthen AI-Powered Cyber Resilience17.3.2025 10:00:00 EET | Press release
NTT DATA, a global digital business and IT services leader, and CrowdStrike, a global cybersecurity leader, today announced an expanded partnership to power NTT DATA's managed cybersecurity services with the AI-native CrowdStrike Falcon® cybersecurity platform. Cyberattacks are growing faster, stealthier and more sophisticated, while the cybersecurity skills gap leaves organizations vulnerable. To protect against modern threats, clients need AI-native platform technology and the benefits of a managed security solution to reduce complexity and serve as a force multiplier for security and IT teams. By combining NTT DATA’s world-class managed services with the power of the Falcon platform, clients gain the protection they need to stop breaches. Key capabilities of the partnership include: Integrated Managed Security Services: The integration of the Falcon platform with NTT DATA’s managed services provides organizations with advanced threat detection and response across their digital envir
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.
Visit our pressroom