Pesto Barilla Presents Accademia del Basilico: T he New Education Program for Basil Farmers
As basil sowing begins, Barilla launches Accademia del Basilico, a training program specifically designed to empower farmers and teach techniques and practices for sustainable basil cultivation. With demand for pesto rising globally, the pesto market experienced a 17% growth in volume from 2023 to 2024 1, Barilla places its hero ingredient, basil, at the heart of its sustainability story.
Crafted from a 100% Italian basil supply chain, Pesto Barilla is produced with sustainably farmed basil, which is ISCC Plus certified as part of the Barilla Basil Charter, a set of guidelines verified by RINA (independent third party). This concept of sustainability is further strengthened by the new Accademia del Basilico.
In collaboration with DINAMICA, an organization specialized in agri-food training with the support of Open Fields Srl, Barilla has developed this comprehensive program, launched in January 2025, consisting of seven lessons aimed at enhancing farming practices across the basil supply chain. The vision is fostering long-term relationships with farming communities and bringing value to the Barilla basil supply chain.
"Our Accademia del Basilico isn't just about farming. It is about creating a community of growers who can share knowledge, collaborate, and adopt sustainable practices that improve the basil supply chain" says Matteo Gori, President of Condiments at Barilla.
The curriculum covered key phytosanitary issues, analyzing economic and production impacts of diseases and pests affecting basil crops. Farmers learnt to recognize symptoms of certain diseases, identify infestations and implement effective prevention and control techniques. Moreover, the Agriculture 4.0 topic provided an opportunity to discuss the potential of "precision" agricultural management, where digital technologies prove useful in planning strategies for farming activities.
In 2024, Barilla introduced new Half Flint Jar packaging made with up to 65%recycled glass, used in over 43 million pesto jars, a figure set to grow in the following years. Created in collaboration with Zignago Vetro, it significantly reduces raw material consumption, energy use, and CO2 emissions. An Environmental Product Declaration (EPD), a certified report2detailing a product’s life cycle impact, confirms that these jars lower emissions by 28% compared to standard flint glass, assuming the same electricity supply source between the two productions.
1 Source: Nielsen Market Data FY24 @w52 2024
2 Source of information: https://www.environdec.com/library/epd17275
View source version on businesswire.com: https://www.businesswire.com/news/home/20250318836186/en/
Contacts
Elena Botturi: elena.botturi@barilla.com, +31642472860
About Business Wire
For more than 50 years, Business Wire has been the global leader in press release distribution and regulatory disclosure.
www.businesswire.com

Subscribe to releases from Business Wire
Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from Business Wire
Ravenna Becomes the First Colourblind-Friendly City in Italy: Event and New EnChroma Glasses Donation18.3.2025 18:29:00 EET | Press release
Tomorrow, March 19, 2025, at 4:30 PM, the conference "How Colourblind People See" will be held at the Martini Hall of MAR – Ravenna’s Museum of Art. This event is dedicated to raising awareness about colour blindness and the challenges of colour perception. Speakers will include Stefano De Pietro, President of the Italian Association "How Colourblind People See", and Sandor Breznay, President of the Breznay-Ganoczy Foundation (Agno, Switzerland) and the Paolina Brugnatelli Foundation (Milan). Colour blindness affects approximately 1 in 12 men and 1 in 200 women, with over 300 million people worldwide experiencing this condition—2.5 million in Italy. While those with normal colour vision can distinguish over a million shades, individuals with colour vision deficiency see only about 10% of those hues. As a result, colours may appear dull or even indistinguishable. This initiative aims to increase public awareness and make cultural and educational experiences more accessible for those wit
Accelera hosts Spanish Prime Minister and industry leaders for tour and meeting at Guadalajara electrolyzer facility18.3.2025 18:10:00 EET | Press release
Accelera™ by Cummins, the zero-emissions business segment of Cummins Inc. [NYSE: CMI], hosted Spanish Prime Minister Pedro Sánchez and other government officials at its state-of-the-art electrolyzer manufacturing facility in Guadalajara, Castilla-la Mancha, Spain. The visit highlighted Accelera's important role in enabling the European Union (EU) and Spain's energy transition toward a sustainable future. Following Prime Minister Sánchez’s visit, Accelera held a meeting with top industry executives to explore opportunities for advancing the Spanish green hydrogen market together. The Government of Spain is committed to the green transition, with green hydrogen as one of its pillars. The decisive policies promoted by the Executive have allowed 20% of green hydrogen projects in Europe to be promoted in Spain. Prime Minister Sánchez toured the 260,000 square-foot proton exchange membrane (PEM) electrolyzer manufacturing facility, one of the largest in Spain, and met with Accelera employees
Japan’s Cross-border E-Commerce “WAFUU.COM” Adds Shipping to 37 New Countries18.3.2025 17:05:00 EET | Press release
QRESTIA Inc. (Headquarters: Shibuya, Tokyo; President & CEO: Hidemasa Fukada) is pleased to announce that WAFUU.COM, its cross-border e-commerce site, has expanded its shipping network to an additional 37 countries, bringing the total to 107. 1. Overview WAFUU.COM offers a wide range of Japanese products, from traditional crafts to the latest trends. Previously shipping to 70 countries, the site has now added the 37 destinations listed below. It also continues to support 21 languages, ensuring a safe and comfortable shopping experience for users worldwide. Newly supported countries/regions (37): Argentina, Uruguay, Ecuador, El Salvador, Guadeloupe, Cuba, Costa Rica, Colombia, Jamaica, Chile, Trinidad and Tobago, Panama, Paraguay, Barbados, French Guiana, Venezuela, Peru, Honduras, Martinique, Algeria, Uganda, Ethiopia, Ghana, Côte d’Ivoire, Djibouti, Zimbabwe, Tunisia, Togo, Nigeria, Botswana, Mauritius, Morocco, Rwanda, Réunion, South Africa, Bangladesh,Ukraine 2. About WAFUU.COM WAFU
TXOne Networks Simplifies OT Security with Major Update to Endpoint Solution, Stellar18.3.2025 17:00:00 EET | Press release
TXOne Networks, a leader in Cyber-Physical Systems (CPS) security, announced Version 3.2 of its Stellar solution, further enhancing its capabilities from endpoint protection to more comprehensive detection and response in operational technology (OT) environments. Stellar simplifies the journey into threat hunting and detection while overcoming the limitations of traditional information technology (IT) endpoint detection and response (EDR) solutions, which can disrupt OT operations and productivity. Purpose-built for OT environments, Stellar ensures effective security without compromising system stability. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250318210570/en/ “We have observed that alert fatigue, which is common to EDR solutions, can be even more severe in OT security, with security teams feeling overwhelmed by warnings due to the lack of contextual information about OT devices,” said Dr. Terence Liu, Chief Executiv
Laserfiche Announces 2025 Run Smarter® Award Winners18.3.2025 16:00:00 EET | Press release
Laserfiche — a leading enterprise platform that helps organizations manage their most critical content and workflows — today announced the winners of the 2025 Laserfiche Run Smarter® Awards. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250318932755/en/ The awards honor individuals and organizations that yield exceptional business results using Laserfiche. From a state department that revolutionized how it protects the environment to an insurance agency that leapt into action after a hurricane: The winners enhance productivity, foster innovative processes and improve lives with Laserfiche technology. “These honorees are champions of the employee and customer experience,” said Karl Chan, CEO of Laserfiche. “They are leading their industries in transforming how they work using Laserfiche. We are delighted to celebrate their remarkable achievements.” Congratulations to the 2025 Run Smarter Award winners: Angela Goerner, direct
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.
Visit our pressroom